We combine quality with smart technology, expertise and the human touch for cultural understanding – ensuring your content is accurate and well received in the target language.
Particularly in business, technical or legal contexts, the smallest of mistakes can have serious consequences – from misunderstandings to legal liability – or a negative impact on public image in the case of sales or marketing translations. A poorly written brochure and a mistranslated website can cause significant damage.
That’s why we incorporate multiple quality safeguards to ensure that everything is perfect in the end.
Here’s a look behind the scenes at our processes.
Tools and technology – smart support … in the right way
Nothing is possible nowadays without the use of various translation tools and AI.
Translation Memories (TMs) and CAT tools automatically provide the correct terms thanks to the content stored within them.
What are the advantages?
- Increased productivity and efficiency
- Faster turnaround
- Prevention of inadvertent mistakes
- Consistent use of company-specific terminology
Particularly when it comes to repeated phrases or complex terminology requirements, these tools are true gamechangers.
Professional expertise – for accurate content … and a perfect result
As well as specialist terminology, our linguistic experts also need to be familiar with the subject. Good translators specialise in specific fields. For example:
- Technology in general, with specialisations ranging from automotive and defence to future tech
- Finance and insurance
- Legal, including contracts and legislative texts
- Medicine and pharmacy or lifestyle products
- Marketing and advertising content, including direct sales
Why is it important?
It’s not just about using the right words – it’s about recognising, understanding and correctly interpreting the context.
Cultural understanding – looking at more than the words … so that your translation really hits the mark
Our experts don’t just translate word for word, they look at the big picture – register, target audience, country-specific requirements and cultural nuances. They consider:
- Tone of voice
- Linguistic characteristics
- Country-specific requirements
How can a translation be linguistically perfect and still not work well?
This happens if cultural context is missing or if certain requirements are not considered in the target language. A statement can only be convincing if it sounds natural to the reader, takes cultural differences into consideration and hits just the right note.
Four eyes see more than two – quality assurance … in line with industry standards
For a professional translation or post-editing task, DIN-certified quality assurance is required. That means that the initial translation is proofread and corrected by another experienced language specialist. For certain target audiences, it’s worth doing another round of proofreading on top. We covered this in our post on 6 March. To ensure the quality of the translation you need:
- A solid translation
- A meticulous proofread
Why is this essential?
Because even the best translators can miss small details such as a specialist term or a subtle nuance, an awkward sentence or simply a typo or a grammar mistake. The proofreader turns “good” into “really good”.
Feedback – continuous terminology updates … for consistent improvement
After we deliver the translation to the client, there is still one more step in the optimisation process. This involves requesting feedback and asking the client for any changes they made to the translation – preferably with track changes turned on. Basically we need to be kept in the loop. Our aim is to achieve the best possible results in collaboration with our clients.
- Collaboration leads to excellent translations
What do we achieve by implementing changes made by the client?
Any changes made by the client to the translation, as well as any additions or deletions, are entered into the CAT tool in a process known as alignment. This ensures that the correct terms and the desired phrasing will be immediately available for the next translation, thus closing the loop.
Conclusion: quality doesn’t happen by chance … it requires a process
Good translations are not created by luck – they need structure, experience and care.
With the right tools, the correct processes and a feel for both language and the target audience, we have always been able to ensure our clients are satisfied – with translations that land exactly as intended.
Now it’s your turn 👇 We’d love to hear your experiences, both good and bad😊
