We wish you a won­derful start to Sep­tember and to the next eight months, which have an “r” in their name in most Eu­ro­pean lan­guages… We’ll be back in two weeks 🙂

In our last ar­ticle, we ex­plored how ar­ti­fi­cial in­tel­li­gence is being used in the trans­la­tion in­dustry. But AI is gai­ning ground in the in­ter­pre­ting world as well. Today, there are even apps that can tran­scribe spoken lan­guage on the spot—perfect for those mo­ments on va­ca­tion when not even hand ges­tures will do the trick.

In pro­fes­sional set­tings, too, there are now im­pres­sive, modern so­lu­tions to make mul­ti­l­in­gual com­mu­ni­ca­tion more ac­ces­sible to cur­rent and po­ten­tial clients.

Part­ner­ship with Interprefy

One of our part­ners on this journey is Interprefy—the global leader in remote si­mul­ta­neous in­ter­pre­ting soft­ware and services.

Th­rough In­ter­prefy, we can con­nect in­ter­pre­ters from any­where in the world in a pro­fes­sional vir­tual en­vi­ron­ment. At the same time, cli­ents retain full fle­xi­bi­lity over how their event is set up:

• Online busi­ness mee­tings on the In­ter­prefy plat­form or any other pre­ferred con­fe­ren­cing tool such as MS Teams, Zoom, Webex, etc.
• Hybrid events with on-site and vir­tual attendees
• Web­i­nars
• Live strea­ming events
• And more

The Role of AI and Human Interpreters

So much re­gar­ding the tech­nical setup but where does AI come in?

All of these for­mats can be sup­ported by pro­fes­sional si­mul­ta­neous in­ter­pre­ters, working either re­mo­tely or from a phy­sical booth. But they can also be powered by AI speech translation.

In this setup, spoken lan­guage is in­ter­preted by an AI system with just a few se­conds’ delay, using the latest tech­no­logy. In­ter­prefy offers a range of AI-ge­ne­rated voices that sound as na­tural as pos­sible and can be tail­ored to fit each event. AI speech trans­la­tion is par­ti­cu­larly cost-ef­fec­tive and can be de­ployed at short notice.

Sub­titles for Greater Accessibility

But that’s not all: it’s now also pos­sible to ge­ne­rate mul­ti­l­in­gual sub­titles in real time. These cap­tions can tran­scribe spoken lan­guage to im­prove ac­ces­si­bi­lity for the deaf and hard of hea­ring or pro­vide trans­la­tions for in­ter­na­tional au­di­ences. Users can cus­to­mize sub­title set­tings, switch bet­ween lan­guages, and adjust text size as needed.

AI opens up a world of pos­si­bi­li­ties. There’s so­me­thing for ever­yone. We’re here to help you find the right so­lu­tion and create the per­fect setup, whe­ther powered by human ex­per­tise or ar­ti­fi­cial intelligence.

We re­cently had the pri­vi­lege of sup­porting the BMW M event at the race­track with our team of in­ter­pre­ters and found our­selves wit­nessing so­me­thing truly out of the or­di­nary: BMW M Mixed Rea­lity. A he­art­felt thank you to Ms Cas­sandra De­gen­hart for giving us this fa­sci­na­ting glimpse behind the scenes.

Where the Race­track Meets the Vir­tual World

What BMW M un­veiled here is far more than a clever gim­mick or a flashy bit of tech – it’s a next-ge­ne­ra­tion dri­ving ex­pe­ri­ence. BMW M Mixed Rea­lity blends real-world dri­ving dy­na­mics with im­mersive vir­tual worlds – crea­ting so­me­thing en­ti­rely new: a fusion of au­thentic ad­re­na­line and di­gital freedom.

You’re seated in a real BMW M4, fee­ling every mo­ve­ment, every bend, every squeal of the tyres – while the VR headset reveals a com­ple­tely dif­fe­rent world: fu­tu­ristic cir­cuits, di­gital land­scapes, ima­gi­na­tive racing en­vi­ron­ments that couldn’t pos­sibly exist in real life.

Goo­se­bumps Included

This ex­pe­ri­ence is powered by a highly com­plex in­ter­play of GPS data, ve­hicle motion, and driver in­ter­ac­tion – all per­fectly syn­chro­nised in real time. And yet, what im­pressed us most wasn’t just the tech, but the fee­ling: the dri­vers’ ex­ci­te­ment, the glo­wing faces as they stepped out of the car, the re­ac­tions from the team – and yes, our own sense of wonder too.

We sup­port many events. But this one stood out. Not just be­cause we wit­nessed a new chapter in dri­ving ex­pe­ri­ences being written, but be­cause we ge­nui­nely felt: so­me­thing is being created here that has the po­ten­tial to res­hape the au­to­mo­tive world – ap­pe­aling not only to tech-savvy mo­tor­sport fans, but to anyone with a pas­sion for innovation.

Our Ta­keaway: Wow!

We’re truly im­pressed – by the tech­no­logy, the con­cept, and of course, the ex­pe­ri­ence behind the wheel. It was not only ex­ci­ting to be there, but a real pri­vi­lege to gain this first-hand in­sight. Once again, our thanks to Ms Cas­sandra De­gen­hart for making it pos­sible. Tech­no­logy meets emo­tion – and we were there to wit­ness it. A ge­nuine high­light for us.

Today, not a single in­dustry can afford to ignore ar­ti­fi­cial in­tel­li­gence (AI). This in­cludes lan­guage ser­vice pro­vi­ders in the fields of trans­la­tion and in­ter­pre­ting. We do not want to ignore these new de­ve­lo­p­ments either as they can bring many be­ne­fits to our cus­to­mers and our working processes.

Ar­ti­fi­cial in­tel­li­gence and ma­chine trans­la­tion have re­vo­lu­tio­nised the way in which we deal with lan­guages and communication.

Ad­van­tages of AI-ge­ne­rated ma­chine translation

In our view, the in­te­gra­tion of ar­ti­fi­cial in­tel­li­gence and ma­chine trans­la­tion creates a si­gni­fi­cant op­por­tu­nity but does pre­sent a clear chall­enge. The rapid de­ve­lo­p­ment of these tech­no­lo­gies has trans­formed the trans­la­tion in­dustry, of­fe­ring both ef­fi­ci­ency gains and the emer­gence of new busi­ness models.

AI-powered ma­chine trans­la­tion pro­vides si­gni­fi­cant be­ne­fits in terms of speed and cost ef­fi­ci­ency. Po­pular tools like Sy­s­tran and DeepL can trans­late vast amounts of text in a matter se­conds, often de­li­ve­ring sa­tis­fac­tory qua­lity. These tools are best suited to trans­la­ting ge­neral texts or do­cu­ments wi­t­hout sen­si­tive in­for­ma­tion, as they can be trans­lated faster and more cost effectively.

But not all that glit­ters is gold

A cru­cial factor is de­li­ve­ring qua­lity when it comes to more com­plex texts, where subtle mea­nings or cul­tural nu­ances are key.  Trans­la­tions of tech­nical texts in­vol­ving spe­cific ter­mi­no­logy often fall short of ex­pec­ta­tions. This also ap­plies to lan­guages that are rarely lo­ca­lised, such as Urdu, Kur­manji or Mal­tese, as com­pa­ra­tively few ma­te­rials exist to train the machine.

This is where the ex­per­tise of human trans­la­tors comes in. As an in­no­va­tive, cus­tomer-cen­tric trans­la­tion agency, we don’t re­place human trans­la­tors with AI-based sys­tems. In­s­tead, we le­verage them as a va­luable tool to enhance and stream­line the trans­la­tion pro­cess. An AI tool can ge­ne­rate an in­itial draft, for in­s­tance, which is then fine-tuned by our skilled teams of trans­la­tors. This step gua­ran­tees that the text has pre­cisely the right style, idio­matic ex­pres­sions, and overall content.

With our AI-sup­ported sys­tems, we can cross-check the trans­la­tion using da­ta­bases and pre­vious pro­jects to pin­point in­con­sis­ten­cies and im­prove quality.

Our ta­keaway

Ul­ti­m­ately, the com­bi­na­tion of AI and human ex­per­tise is un­lo­cking new op­por­tu­ni­ties for the trans­la­tion in­dustry. We are able to pro­vide our ser­vices more ef­fi­ci­ently and cost-ef­fec­tively, while uphol­ding the high qua­lity stan­dards our cus­to­mers rightly expect. Th­rough this ap­proach, we are bridging the gap bet­ween tra­di­tional busi­ness models and the di­gital landscape.

Con­nec­ting cul­tures is a matter close to our heart and forms the core of our day-to-day busi­ness. This in­cludes re­spec­ting all re­li­gions. We would the­r­e­fore like to wish the Muslim com­mu­nity won­derful Iftār gathe­rings during the fas­ting month of Ra­madan! Many Chris­tians have also re­cently started Lent. Ju­daism, on the other hand, has se­veral fas­ting pe­riods th­roug­hout the year.

Our team re­pres­ents in­ter­cul­tu­ra­lity at its best and re­cently came tog­e­ther for a mul­ti­cul­tural evening with re­pre­sen­ta­tives from Ukraine, Ger­many, China, the Ne­t­her­lands, Tu­nisia and Mau­ri­tius all at the same table 😊

We are curr­ently sup­porting the au­to­mo­tive event of a pro­mi­nent ma­nu­fac­turer in Abu Dhabi, where we are ex­pe­ri­en­cing the Muslim cul­ture up close and in person.

As we come to the end of the year, it’s fit­ting that we’re wrap­ping things up the same way we started – working on an­o­ther ex­ci­ting au­to­mo­tive pro­ject. This time, we had the chance to sup­port our client in Por­timão, giving a per­fect finish to a year packed with au­to­mo­tive encounters.

Along­side on­going in­ter­pre­ting pro­jects, we’ve also been busy with trans­la­ting, post-editing MT work, and me­ti­cu­lously pro­ofre­a­ding the fi­nan­cial and non-fi­nan­cial annual re­ports for our cli­ents. What made this even more ex­ci­ting was the fact that we car­ried out all of this di­rectly within their system, en­su­ring seam­less in­te­gra­tion and flaw­less re­sults every step of the way.

Ad­di­tio­nally, we’ve made some im­portant up­grades to our IT system, making it more ef­fi­cient, secure, and re­liable. It’s all part of our on­going com­mit­ment to de­liver the best ser­vice pos­sible, while en­su­ring the con­fi­den­tia­lity of your data.

As the ho­liday season is upon us, we want to take this op­por­tu­nity to wish ever­yone a Merry Christmas and a Happy New Year! We’d also like to ex­press our deepest gra­ti­tude to our cli­ents, free­lan­cers, and part­ners. This year has been a true suc­cess, and each and every one of you has been a part of it. Thank you for your trust, part­ner­ship, and support.

Here’s to an­o­ther year of growth, new op­por­tu­ni­ties, and ex­ci­ting pro­jects. See you in 2025…

Third quarter saw us hard at work, sup­porting our cli­ents across a range of in­dus­tries. One of the standout mo­ments this quarter was a pro­ject in London, where we had the op­por­tu­nity to assist one of our cli­ents on the in­ter­na­tional stage. It’s always ex­ci­ting to sup­port our cli­ents not just lo­cally, but across bor­ders, too.

In ad­di­tion to our re­gular pro­ject work, we also em­braced the latest in­dustry trends. We’ve been diving deep into the world of AI and other in­no­va­tions, staying ahead of the curve while dis­cus­sing future ways of working with our partners.

Me­an­while, our de­di­ca­tion to de­li­ve­ring high-qua­lity so­lu­tions re­mains un­wa­ve­ring. One of our prou­dest achie­ve­ments this quarter was lo­ca­li­zing a web­site into 17 lan­guages for a client in the cos­me­tics and food sup­ple­ments sector, en­su­ring seam­less global reach and cul­tu­rally tail­ored mes­sa­ging. Q3 was full of ex­ci­ting mi­le­stones, and we’re thrilled to have so much to share with you. The journey doesn’t stop here – we have so many more things to look for­ward to. Stay tuned!

And just like that, we’re moving on to Q2! While we kept up our strong mo­mentum in the au­to­mo­tive sector, we also shifted gears to focus on pro­vi­ding top-notch in­ter­pre­ting ser­vices for board mee­tings and in­ternal con­fe­rences – hel­ping our cli­ents com­mu­ni­cate ef­fort­lessly across the board (li­te­rally!).

One of the real high­lights was an event in Milan, where we had the plea­sure of sup­porting one of our long-time cli­ents for their Eu­ro­pean Works Council Mee­ting. Alt­hough it wasn’t our first time in Milan with this client, it is always nice to be back as we enjoy working under the Ita­lian sun and en­su­ring ever­y­thing goes off wi­t­hout a hitch.

As always, we were also busy with trans­la­tions and tran­scrip­tions. One of the standout pro­jects this quarter was the tran­scrip­tion of a three-day ge­neral as­sembly meeting—a com­pre­hen­sive task in­vol­ving around 25 hours of re­cor­dings. We’re in­cre­dibly proud of our team’s tre­men­dous ef­forts in de­li­ve­ring flaw­less results.

All in all, it’s been an­o­ther ama­zing quarter, and we’re really loo­king for­ward to sha­ring more of our wins with you soon. Stay tuned – more to come.